Marketing — Business Studies STD 12 Commerce — Question

Nowadays in schools, students or parents can file their complaints or requests to the respective class teachers and if needed class teacher may discuss the issue with head of department followed by Vice-Principal and if the issue is extremely serious it may taken to the Principal. Which principle of management is indicated here? Explain it with its exception.

What is meant by production concept of marketing?

After completing a course in travel and tourism, Karan started his own travel agency. In order to ensure smooth functioning of his business, he decided to create fourteen job positions divided into four departments on the basis of functions namely, front office department including online queries, reservations department for airways, railways and roadways, accommodation booking department, and securing payments department. In order to avoid any interdepartmental conflicts he decides to specify clearly the lines of authority and areas of responsibility for each job position.
In the context of the above case:

1. Which function of management is being described in the above lines ?
2. Identify the framework created by Karan within which all managerial and operating tasks are to be performed in his organisation.
3. Name the type of the framework as identified in part (1) of the question. Also, give any two of its advantages.

State any three points of importance of consumer protection from the point of view of business.

An organisation provides security services. It requires such candidates who are reliable and don't leak out the secret of their clients. What steps should be incorporated in selection process? State next two steps of selection process.

Discuss in brief any two merits and demerits of sales promotion.

Discuss the features of personal selling.

Manav Computers Ltd. is a leading company in Computer Technology and IT services. The CEO of the company attributes the success of the Company to its managerial team spirit, which have helped to handle rapid changes in technologies and to transform threats into opportunities. Like any other business enterprise profits are important for survival and growth of Manav Computers Ltd. The management of the company believes that a satisfied employee creates a satisfied customer, who in turn creates profits that leads to satisfied shareholders.
The company has a strong sense of social responsibility. It has set up many educational institutions in the field of management, engineering and computer education in which half of the students are girls.
Identify and explain the objectives of the company discussed in the above para. Also quote the lines for the identified objectives.

How much working capital will be required for the manufacturing of the following products.

1. Bread.
2. Furniture on orders.
3. Automobiles.
4. Sugar.

Mod Furnitures Ltd. allocated work to different teams of workers. Teams were responsible for cutting of wood, polishing of wood, designing the furniture, assembling of parts respectively. All the workers had mutual trust amongst each other and worked together in harmony. They kept their tools and implements in tool boxes. They followed certain rules while working, like no smoking while working, no leave without permission and no use of cell phones during working hours. They were paid fair wages for their work which was within the paying capacity of the company.
Identify any three principles of management being followed in this organisation and state their advantage.