Organising — Business Studies STD 12 Commerce — Question

‘Gallant’ is a well known FMCG (Fast Moving Consumer Goods) company in India. However, for the past few years its profitability is diminishing due to the presence of a new company ‘Prakritik’. ‘Prakritik’ has gradually acquired a reasonable share in a wide variety segments like soaps, shampoos, detergents, dish wash and oral care. One of the key reason is that ‘Prakritik’ has positioned itself as a natural/Ayurvedic brand and this approach has worked well with the Indian consumer. In order to compete with this threat ‘Gallant’ has acquired a premium Ayurvedic brand ‘Madhumita’ from another group. Moreover its likely to increase its advertising budget to counter the threat from ‘Prakritik’.
In the context of the above case :

1. Identify the related component of the business environment which has contributed effectively towards the success of Prakritik.
2. Also, state the two ways in which ‘Gallant’ has responded to the changes in its business environment.

How ‘Business Associations’ act as a means of consumer protection? State.

State one example of exchange of goods where buyer is a marketer.

Define job description.

Enumerate three important decisions taken in financial management.

Name the element which represents source of communication.

Name the type of plan which specifies the steps to carryout different activities in a chronological order.

How can principles given by Fayol and Taylor be differentiated from each other on the basis of applicability?

Good Living Ltd. manufactures mosquito repellent tablets. These tablets are packed in strips of 12 tablets each. Each of these strips are packed in a cardboard box, 48 such boxes are then placed in a big corrugated box and delivered to various retailers for sale. State the purpose of packaging the tablets in a corrugated box.

What do you mean by selling concept?