Question Bank [2022] — Psychology STD 12 Commerce / Arts — Question
Maharashtra BoardEnglish MediumSTD 12 Commerce / ArtsPsychologyQuestion Bank [2022]3 Marks
Question
Survey Method
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Answer
A survey is defined as a research method used for collecting data from a pre-defined group of respondents (sample) so as to gain information and insights on various topics of interest such as political opinions, consumers’ preferences, etc.
The survey method collects the required information with the help of questionnaires, checklists, rating scales, inventories, and interviews.
Surveys can be undertaken using email, telephonic calls, or direct interaction with respondents.
The survey method is an economic and efficient method of data collection.
It is largely used by social psychologists, educational psychologists, and industrial psychologists.
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