Enterprise Growth Strategies — Entrepreneurship STD 12 Commerce — Question

Which documents are required to be filed by a public company to obtain certificate of commencement of business' by the Registrar of Company?

'Bid' and 'Bid 'Quantity' are common terms related to stock market trading. What do they mean?

Why is market survey necessary for a feasibility plan?

Explain any three major elements of a 'Project Report'.

Give the meaning of tagline with the help of an example.

Prudent Pharma has been a well-established manufacturer of curative medicines in India for the past 15 years. The company is planning to enter a new line of products known as ‘nutraceuticals’ which has both nutritional and medicinal benefits. With rising awareness levels and easy access to information, people are keen to try nutraceuticals as these health supplements claim to delay or reduce the impact of chronic diseases.
As income levels of the population have improved, nutraceuticals promise to emerge as a growing niche market in the country. It is governed by health and safety regulations and the company needs to acquire the required licenses to venture into this field. Though the concept is new to India, internationally it is already a growing market with multiple international brands. Prudent Pharma is in talks for a potential international tie-up for research and development.
On the basis of the given text, identify by quoting lines, any three macroenvironment factors that may affect the future of Prudent Pharma.

What do you mean by Cash Inflow and Cash Outflow?

What do you mean by Reorder Point? How it is calculated?

'Pricing is a crucial activity for an entrepreneur'. Explain.

Aarav, a small entrepreneur, is manufacturing portable electric iron for domestic use with the brand name 'P-IRON’.This iron is in great demand. He finds that the cost of production per unit of the iron is Rs.1,000 and he can sell the same at Rs.1,200 per unit. The competitors in the market are selling this type of iron at the rate of Rs.2,000. Aarav’s objective is not to earn profit in the short-run but to capture the largest market. His expectation is that the customers will be attracted towards the new brand because of low price.
Identify the method of pricing adopted by Aarav to capture the substantial portion of the market. Also, state any two advantages of this method of pricing.