Controlling — Business Studies STD 12 Commerce — Question

Voltech India Ltd. is manufacturing LED bulbs to save electricity. However, it is running under heavy losses. To revive from the losses, the management shifts the unit to a backward area where labour is available at a low cost. The management also asks the workers to work overtime without any additional payments and promises to increase the wages of the workers after achieving its mission. Within a short period, the company starts earning profits because both the management and workers honour their commitments.

1. State the principle of management described in the above paragraph.
2. Identify any two values that the company wants to communicate to the society.

How ‘first mover advantage’ is made available by the business environment? Give an example.

Raj and Simran are both qualified eye surgeons and good friends. After obtaining a certificate of practice, they decide to persue a career of their own choice. Raj starts an eye care centre in the city whereas Simran joins a government hospital in a small village. They meet after a long time in a party. Raj invites Simran to visit his eye care centre and she accepts his invitation. She observes at his clinic that there is a fixed place for everything and everyone and it is present there so that there is no hinderance in the activities pf the clinic. Also, Raj always tends to replace T with ‘We’ in all his conversations with the staff members. Later on Raj shares with her that he always deals with lazy staff sternly to send the message that everyone is equal in his eyes.
In context of the above case :

1. Identify and explain the various principles of management that Raj is applying for the successful management of his eye care centre.
2. List any two values that Simran wants to communicate to the society by taking up a job in a village.

Explain in brief, management as a dynamic function.

JTM Ltd. launched 'Buddyline', an exercise book and comprehensive stationery brand name comprising of ball pens, gel pens and geometry boxes after identifying the target market and understanding the needs and wants of the consumers of that market. All their products were of good quality and eco-friendly but expensive. They wanted to distinguish their products from that of their competitors. They spent lot of efforts, time and money in creating the brand name, as they knew that without a brand name, they can only create awareness for the generic products and can never be sure of the sale of their products. The effort paid off and the demand for the products started growing. The customers liked the brand and became habitual to it. They did not mind paying a higher price. Over a period of time, it became a status symbol to buy 'Buddyline' brand because of its quality. The consumers felt pride in using them.

1. Identify the marketing management philosophy followed by JTM Ltd.
2. Explain the advantages of branding to the marketeers highlighted in the above case.

Answer the following question.What is OTCEI?

What is product mix? State the salient features of product to be considered under product mix.

Explain the role of 'Operating Efficiency' in determining the amount of working capital.

An organisation provided security services. It requires such candidates who are reliable and don't leak out the secret of their clients. What steps would you recommend in the selection process?

What do you understand by the term 'trading on equity'?
OR
Though Angel Pharma is Eaking huge Proflts every year on a regular basis, it is not able to provide sufftcient dividend to its shareholders. As a result, EPS remains ldentify and explain the concept that can help to resolve the problem.