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Marketing — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing3 Marks
Question
What are the tools of public relations?
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Answer

The following are the tools of public relations:
  1. News: News is a good and faithful source to convey information to the public. The officers of the public relation department time to time present such information which are worthy being covered in news. For example, news may be how the company is giving special facility to children in the context of Childrens’ Day.
  2. Events: In the form of events companies time to time organise press conferences and opening ceremonies of new office, factory premises and branches. This is a big image building media.
  3. Printed Material: To attract the public various types of printed material is sent to the relevant group of public printed material mainly includes Annual report, Articles etc. Generally, these are send to the shareholders.
  4. Speeches: Public relation department frequently creates occasions when the senior managers address the various groups of people regarding the progress of the company. The various groups of people include bankers, shareholders, employees and select customers.
  5. Public Service Activities: Oftenly the companies attach themselves to some Public Service Activities. The objective to do this is to create a good image in the Public. For example; to take the responsibility or onus of maintaining any park, religious place or any other public place.

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