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Understanding the Market — Entrepreneurship STD 11 Commerce — Question

CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market3 Marks
Question
What care must be taken while evaluating a promotional tool?
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Answer

The entrepreneur should evaluate by considering the following points:
  1. Cost,
  2. Effectiveness;
  3. Objective,
  4. Coverage;
  5. Market trend;
  6. Competitors tool;
  7. Nature of the product,
  8. Consumer targeted.

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