Financial Market — Business Studies STD 12 Commerce — Question

Define 'place' in context of marketing mix.

A pharmacy company doesn’t provide information about the expiry date on the packet of his drug.
Which values does this manufacturer violates?

After completing her studies in product design, Sarita wishes to start her own business to design products to cater to the mobility and communication requirements of persons with special needs. She told her friend that she wanted to focus on supplying high-quality products at affordable prices. The Unique Selling Proposition (U.S.P) of the products would be sensitivity to the challenges and needs of the differently abled people. She wants to employ only differently abled persons in her factory and sales offices across the country. This decision of Sarita provides the base for interpreting her strategy. This also defines the broad parameters within which the company may recruit the persons. Sarita has also to decide about the exact manner and the chronological order of how the selection of the differently abled applicants will be done. In the above lines, Sarita is discussing about one of the functions of management. This function has several types. Identify and explain the types Sarita is discussing in the above lines.

Distinguish between 'Motion study' and 'Time study’.

Mr Car Ltd. decided to set-up its new car manufacturing factory in the backward area of West Bengal where very less job opportunities were available. People of that area welcomed this effort of Mr Car Ltd. The company also decided to provide facilities like a school, hospital, market, etc. in the factory premises so that the people are attracted to join the factory as workers.
Mr Car Ltd. started earning huge profits. Another competing company asked its production manager Arvind to investigate the reasons of earning huge profits by My Car Ltd.
Arvind found that in both the companies, there was systematic coordination among the various activities to achieve the organisational goals. Every employee knew who was responsible and accountable to whom. The only difference was that in his organisation, communication took place only through the scalar chain whereas My Car Ltd. was allowing the flow of communication in all the directions as per the requirement which led to faster spread of information as well as quick feedback.

1. Identify the type of organisation which permits the flow of communication in all the directions in My Car Ltd.
2. Also state an advantage of the type of organisation identified in part (1) above.
3. State any two values which My Car Ltd. wants to communicate to the society.

Explain the following as feature of Planning:
Planning is continuous.

State any three ‘Development functions’ of Securities and Exchange Board of India(SEBI).

As per the directions issued by the Supreme Court, the government passed an order to ban the sale of tobacco products within the area of 200 meters of all educational institutions as :

1. Its consumption is injurious to health.
2. People are becoming more conscious about health and fitness. This indicates the government’s attitude towards this business.
   Identify the business environment under three different dimensions by quoting from above paragraph.

'Advertising is often deceptive and misguides consumers'. Do you agree? Give reasons in support of your answer?

“Management influences behaviour.” Explain.