Planning — Business Studies STD 12 Commerce — Question

Define advertising. What are its main features? Explain.

The organic food market in India is growing at 25-30 per cent which reflects a clear shift in consumer tastes and preferences. The current growth in the organic food market is driven by multiplicity of factors like rising health consciousness, changing lifestyles, increase in disposable income and growing availability of organic food products in shopping malls, retail outlets and online.
In context of the above case :

1. Identify and explain the features of business environment being referred to here.
2. By quoting phrases from the paragraph identify the various components of general forces which have led to a growth in the organic food market.

“No Smoking in the Factory” is a rule. Comment on it.

Discuss the nature of controlling.

Explain the following functions of marketing:

1. Gathering and analysing market information
2. Customer support services.

Progress Ltd. is facing difficulties in introduction of machinery of latest technology as they are facing resistance from the informal groups who are pressurising the members to work against organisational interests. As the Human Resource Manager of the company would you advise the management of the company to confront them or give them some other suggestion to deal with the informal groups.

'Companies that fail to adapt to their environment are unlikely to survive in the long run’. Discuss with an example.

Why is training important for an organisation? State any three reasons.

State any three qualities of a good leader.

Discuss in brief the social environment as the dimension of business environment.