Attitude And Social Cognition — Psychology STD 12 Humanities — Question
CBSE BoardEnglish MediumSTD 12 HumanitiesPsychologyAttitude And Social Cognition4 Marks
Question
What is attitude? Explain its various components.
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Answer
Attitudes are simply expressions of much we like or dislike various things. Attitudes represent our evaluations, preferences or rejections based on the information we receive. Three components of attitude are:
Cognitive Component: The cognitive component of attitudes refers to the beliefs, thoughts, and attributes that we would associate with an object. It is the opinion or belief segment of an attitude. It refers to that part of attitude which is related in general knowledge of a person.
Affective Component: Affective component is the emotional or feeling segment of an attitude. It is related to the statement which affects another person. It deals with feelings or emotions that are brought to the surface about something, such as fear or hate. Using the above example, someone might have the attitude that they love all babies because they are cute or that they hate smoking because it is harmful to health.
Behavioral Component: Behavior component of an attitude consists of a person’s tendencies to behave’in a particular way toward an object. It refers to that part of attitude which reflects the intention of a person in the short-run or long run.
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