Directing — Business Studies STD 12 Commerce — Question
CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesDirecting6 Marks
Question
What is meant by 'communication'? Explain how communication is an important function of management.
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Answer
Communication is a process of exchange of ideas, views, facts, feelings etc., between or among people to create common understanding. Communication plays key role in the success of a manager.Importance of Communication:
Acts as basis of coordination: Communication acts as basis of coordination. It provides coordination among departments, activities and persons in the organisation. Such coordination is provided by explaining about organisational goals, the mode of their achievement and inter relationships between different individuals etc.
Helps in smooth working of an enterprise: Communication makes possible for the smooth and unrestricted working of the enterprise.
Acts as basis of decision making: Communication provides needed information for decision making. In its absence, it may not be possible for the managers to take any meaningful decision. Only on the basis of communication of relevant information one can take right decision.
Increases managerial efficiency: Communication is essential for quick and effective performance of managerial functions. The management conveys the goals and targets, issues instructions, allocates jobs and responsibilities and looks after the performance of subordinates
Establishes effective leadership: Communication is the basis of leadership. Effective communication helps to influence subordinates. While influencing people, leader should possess good communication skills.
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