Marketing — Business Studies STD 12 Commerce — Question

Nikita and Salman completed their MBA and started working in a multinational company at the same level. Both of them worked hard and were happy with their employer. Salman had the habit of back-biting and wrong reporting about his colleagues to impress his boss. All the employees in the organisation knew about it. At the time of performance appraisal, the performance of Nikita was judged to be better than Salman. Even then their boss, Mohammed Sharif, decided to promote Salman stating that being a female, Nikita would not be able to handle the complications of a higher post.

1. Identify and explain the principle of management which was not followed by this, multinational company.
2. Identify the values which are being ignored quoting the lines from the above paragraph.

Ms Bharti passed her M.B.B.S. examination in the first division in 2010. Later on in the year 2013 she passed her M.S. examination as an eye surgeon. She was awarded a gold medal in this examination. After completing her studies she joined a big hospital as an eye surgeon. She is performing ten operations successfully every day. Now tell, what aspect of Ms Bharti’s above experience is science and what aspect is art.

Arundhati has been promoted to the post of Marketing Division Head of a soft drink company. Identify the level of management at which she will be working henceforth. State any four functions that she will have to perform at this level.

Which functions of marketing help to create 'time utility' and 'place utility'? Explain.

‘Stock Exchange not only contributes to the economic growth, but performs many other functions.’ Explain any three such functions.

Explain ‘Strategy’ as one of the types of plans.

Write a short note on directing.

Describe any four off-the-job training methods.
Or
What is an off-the-job method of training?
Explain any three method of off-the-job training

Explain how principles of management:
Help the managers in meeting changing environment requirements.

Aman and Naman are good friends. Considering the fact that the activities involved in managing an enterprise are common to all organisations, after completing their masters in business management, both of them take up a job at managerial level in different organiasations as per their individual areas of interest. Aman takes up a marketing job in a retail company and strives to increase sales whereas Naman joins an NGO and works diligently to realise its objective related to providing employment to specially abled persons. Both of them have to perform a series of continuous, composite, but separate functions. On some days, Aman may spend more time in planning a future display layout and on another day, he may spend time in sorting out an employee's problem. Both Aman and Naman make conscious efforts to build a feeling of team spirit and coordination among diverse individuals with different needs who work under them. The effect of their management is noticeable in their respective departments as the targets are met according to plans, employees are happy and satisfied, and there is orderliness in its functioning rather than chaos.
Identify the various features of management highlighted in the above paragraph by quoting lines from it.