Entrepreneurial Opportunity — Entrepreneurship STD 12 Commerce — Question

Problem identification: A problem is a roadblock in a situation, something that sets up a conflict and forces you to find a solution. When an entrepreneur identifies such a road block, he/ she is said to have identified the problem.
Objectives of problem identification:

• It should clearly state the problem.
• Identify target group facing the problem.
• Find the market acceptability of the solution to the problem.

Example: There is an array of instant food products flooding the market on a daily basis, like insta maggi.