Marketing — Business Studies STD 12 Commerce — Question

‘Singhal Printers Limited’ is a famous company of Printing Industry. Its main business is to print the Greeting Cards of Deepavali, Eid, Christmas, Gurpurb and other festivals. The Greeting Cards of this company are well known throughout India. The Government made such changes in its Tax Policy recently which have had a positive impact on the Printing Industry. One negative factor noticed with regard to this Industry is that now people have started preferring internet and mobile to Greeting Cards on festivals and other occasions. Similarly, it has also been noticed that in Printing Industry only those companies are earning profits which have adopted modern technology.
Recently, the new Central Government of the country decided to establish Industrial Estate in the name of Printing Club’ for the development of this industry. Also a decision to simplify the process of Industrial Disputes of Printing Industry in the country was taken. The Managing Director of ‘Singhal Printers Limited’ made a through study of the business environment. He arrived at the conclusion that the business environment is a group of not one but several factors. All these factors affect business in some or the other form. Business has no control over them. Business has to mould itself in accordance with them. The companies which follow this principle stay in the market for a long time and the remaining ones disappear from the market gradually.
a. Identify the different dimensions of business environment described in the paragraphs given above by quoting the relevant lines.
b. Which particular feature of business environment is being hinted/referred to here?

The Director of Pico Limited decided to declare bonus issue of equity shares to the shareholders in its Annual General Meeting. Immediately one of the Director purchases 20,000 shares from market @ 30 per share and sold them @ 100 per share as bonus issue was declared and made capital gain from it.

Explain in brief the merits and limitations of external sources of recruitment.

Explain the following as factors affecting the requirements of fixed capital:

1. Scale of operations.
2. Choice of technique.
3. Technology upgradation.
4. Financing alternative.

Mr. Ramaya is a sales manager in a multi-product company. The main products of the company are Cars, Washing Powder, Readymade Garments and Noodles. The sales manager has four alternatives for sales promotion, e.g., selling the product at 40% discount, selling at 0% interest through instalments, giving packets of sauce with the product and distributing samples. He is not able to understand as to what alternate should be offered with which product.

1. Make combinations of alternatives of sales promotion.
2. Name the method of sales promotion with different combinations.

Explain any four points which highlight the importance of principles of management.

What is meant by 'controlling'? Briefly, explain any three steps in the process of controlling.

Two years ago Mayank obtained degree in food technology. For some time he worked in a company manufacturing Bread and Biscuits. He was not happy in the company and decided to have his own Bread and Biscuits manufacturing unit. For this, he decided the objectives and targets and formulated action plan to achieve the same. One of his objectives was to earn 50% profit on the amount invested in the first year. It was decided that raw materials like Hour, sugar, salt, etc. will be purchased on two months credit. He also decided to follow the steps required for marketing the products through his own outlets. He appointed Harsh as a Production Manager who decided the exact manner in which the production activities are to be carried out. Harsh also prepared a statement showing the requirement of workers in the factory throughout the year. Mayank informed Harsh about his sales target for different products, area wise for the forth corning quarter. While working on the production table a penalty of Rs. 150 per day was announced for not wearing the helmet, gloves and apron by the workers.
Quoting lines from the above para identify and explain the different types of plans discussed.

‘Taylor’s principles of scientific management and Fayol’s principle of management are mutually complementary.’ Do you agree with this view? Give any four reasons in support of your answer.

Which tool of promotion will primarily be used for the following:

1. To promote or protect a company’s image or its individual products.
2. An existing product meant for mass usage by literate people.
3. To introduce a new product to a particular class of people through door-to-door visits.