Question
What is the purpose of packaging a product?

Answer

Packaging may be defined as an act of designing and producing the package for a product. A package is a wrapper or container in which a product is enclosed, encased or sealed. Packaging reduces the risks of spoilage, breakage, leakage, etc. in the process of storage and transportation of goods. It provides a protective cover for the product, packaging helps a manufacturer in providing useful product information (quality features, use of a product, price, etc.) to the customers. It thus, acts as a silent salesman in self-service stores such as Super Bazars and Super Markets.

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