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Understanding the Market — Entrepreneurship STD 11 Commerce — Question

CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market5 Marks
Question
Which factors affect Marketing Mix? Explain.
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Answer

While determining suitable marketing mix following factors must be taken consideration:
  1. 'Consumers' Buying Behaviour,
  2. Buying habits,
  3. Living habits;
  4. Purchasing power,
  5. Attitude and Preferences;
  6. Local environment, situations,
  7. Number of consumers of the product.

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