Understanding Media — Social Studies STD 7 — Question
CBSE BoardEnglish MediumSTD 7Social StudiesUnderstanding Media5 Marks
Question
Write a note on 'setting agenda'.
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Answer
The media also plays an important role in deciding what stories to focus on.
It decides on what is newsworthy.
The annual function at our school will make the news only if a famous actor is Chief Guest at the function.
By focussing on particular issues the media influences our thoughts, feelings and actions.
It brings those issues to our attention.
Due to its significance it shapes our lives and our thoughts.
It is commonly said that the media 'sets the agenda'.
Very recently the media drew the attention of the public to alarming levels of pesticides in cola drinks.
They published reports that indicated the high level of pesticides and thus made us aware of the need to regularly monitor these colas according to international quality and safety standards.
They did this despite the government's resistance.
The media created awareness about the harmful effects of Coca Cola.
The government after careful examination declared that cocas are safe. Media
also fell in line.
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