The emergence of electronic media is an outcome of technological inventions in the 20th century.
→Like the print media, the electronic media, too, enjoys the freedom of thought and expression (freedom of press) in a democratic state like India.
→ Radio and television have reached almost every household. The news broadcasts on the radio and news telecast on the television reach even the illiterate persons.
→ The television channels are now operating 24 x 7. These provide latest information on the events around the world. There is live-telecast of the important events like the address of the Prime Minister to the UN General Assembly at New York. The discussions on various subjects bring out the argument for and against the topic.
→The films or cinema is primarily an entertainment media. However, many films carry social message of the issues like exploitation of workers. untouchability, dowry and poverty and thereby influence public opinion.