Total resistance of circuit can be calculated as follows: $\text{R}=\frac{\text{V}}{\text{I}}=\frac{10\text{V}}{1\text{A}}=10\Omega$
Since lamp and conductor are in series so resistance of lamp,
$=10\Omega-5\Omega=5\Omega$
The new resistance in parallel to earlier combination has same value, i.e. 10Ω as the resistance of series combination. This means that the amount of current would be equally divided into two branches. Hence, 0.5A current will flow through 5Ω conductor.
Now, resistance remains the same but current has become half. Using Ohm formula, potential difference across the lamp can be calculated as follows: $\text{V}=\text{IR}=0.5\text{A}\times5\Omega=2.5\text{V}$