Question 12 Marks
What do you mean by interviewer's bias?
Answer
View full question & answer→Interviewer's bias: The distortion of response to a personal or telephonic interview which results from differential reactions to the social style and personality of interviewers or to their presentation of particular questions. The use of fixed wording questions is one method of reducing interviewer bias. Anthropological research and case-studies are also affected by the problem, which is exacerbated by self-fulfilling prophecy, when the researcher is also the interviewer.