Questions

True/False

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7 questions · timed · auto-graded

Question 11 Mark
A 'Product' is a bundle of utilities. (True/ False)
Answer
True.
Solution:
As a 'Product' does not only imply the physical product but the different benefits and utilities it offers to the customers.
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Question 21 Mark
Branding is an objective of marketing. (True/ False)
Answer
False.
Solution:
As branding is a function of marketing.
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Question 31 Mark
Personal selling is flexible. (True/ False)
Answer
True.
Solution:
As sales presentation can be adjusted to fit the specific needs of the individual customers.
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Question 41 Mark
The understanding of marketing management philosophies is very important for a marketer. (True/ False)
Answer
True.
Solution:
As it determines the factors on which emphasis should be put on to achieve the objectives in the target market.
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Question 51 Mark
Marketing is a social process. (True/ False)
Answer
True.
Solution:
As it involves interactions between people in order to satisfy their need and want.
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Question 61 Mark
"Price" is an important element of marketing mix. (True/ False)
Answer
True.
Solution:
As it determines the amount of money to be paid by a buyer or received by a seller in consideration of purchase of a product or a service.
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Question 71 Mark
Branding benefits both the marketers and the customers. (True/ False)
Answer
True.
Solution:
As it helps the marketers in marking product differentiation and helps the customers in identification of products.
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True/False - Business Studies STD 12 Commerce Questions - Vidyadip