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Question 15 Marks
(I) Distinguish between angel investors and venture capitalists.
(II) Describe the role of an angel investor in an entrepreneurial venture.
Answer
(I) Angel Investors: Informal investors in the startup in its early stages. They are ready to invest when even the venture capitalist are least interested to make investments. Most angels are expected to dilute after the first few rounds of investment.
Whereas;
Venture Capitalists: Professionally managed pool of equity capital who undertake long-term investment, usually occurring over five years and have continuous involvement in the management of business.
(II) Role of an angel investor:
• Most angels provide proactive advice, guidance, industry connections and mentoring start-ups in its early days.
• Their objective is to create great companies by providing value creation, and simultaneously helping investors realize a high return on investments.
• They have a sharp inclination to keep abreast of current developments in a particular business arena, mentoring another generation of entrepreneurs by making use of their vast experience.
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Question 25 Marks
(I) ‘The highly anticipated Initial Public Offer (IPO) of Life Insurance Corporation of India (LIC), emerged as the largest turnout in terms of public participation in the nation's history.’
Identify the type of capital market LIC of India has approached.
(II) Distinguish between the two types of capital markets.
(III) ‘Capital markets are an important source of raising finance for entrepreneurs.’
Justify the statement, giving valid reasons in support of your answer.
Answer
(I) LIC of India has approached the Primary Market.
(II) Primary market is the ‘new issues’ market that facilitates transfer of resources from the savers to the entrepreneurs. Whereas;
Secondary market is the ‘old securities’ market that deals in buying and selling of the market securities issued earlier which are sold by existing investors.
(III) Capital markets are the most important source of raising finance for the entrepreneurs as this market can:
• Mobilize the financial resources on a nation-wide scale.
• Secure the required foreign capital and know-how to promote economic growth at a faster rate.
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Question 35 Marks
Zoke Ltd. manufactures eco-friendly furnishing and upholstery products. The fixed cost for the production process is ₹ 22,56,000.
The following information is available about its range of products:
VarietyCushion covers (per pair)Curtains (set of two pairs)Bed covers (Standard King size)
Selling Price (in ₹)55511501550
Variable Cost (in ₹)275550750
Sales Mix30%40%30%
From the given data, calculate the following;
(I) Total weighted average contribution margin.
(II) Breakeven Quantity for each product.
(III) Break-even point (in ₹) for a pair of cushion covers.
Answer
VarietyCushion covers (per pair)Curtains (set of two pairs)Bed covers (Standard King size)
Selling Price (in ₹)55511501550
Variable Cost (in ₹)275550750
Contribution280600800
Sales Mix30%40%30%
Weighted Contribution84240240
(i) Total Weighted Contribution margin = 84+240+240 = ₹ 564
(ii) Break-even quantity for each variety
$\begin{aligned} \text { Break Even Point } & =\frac{\text { Total Fixed Cost }}{\text { Weighted Contribution Margin }} \\ & =\frac{22,56,000}{564}=4,000 \text { units }\end{aligned}$
$\begin{array}{l}\text { Cushion covers }=4000 \times 30 \%=1,200 \text { units } \\ \text { Curtains }=4000 \times 40 \%=1,600 \text { units } \\ \text { Bed covers }=4000 \times 30 \%=1200 \text { units }\end{array}$
(III) Breakeven in Rupees for cushion covers=Break even quantity x SP per unit $=1200 \times 555$ = ₹ 6,66,000
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Question 45 Marks
Read the following text carefully:
Mr. Prasad started a cakes and confectionery business in 2010 by the name of ‘Happiness to Order’. In no time his bakery became the talk of the town for customized cakes as per the occasion. He used high-quality liquid glucose and icing sugar to make the fondants for his cakes. Seeing the popularity, he opened 4 more outlets in different localities.
Over the years people have become cautious of what they eat and are cutting down on sugar. The fondants that were once the USP of his bakery were now losing market to the competitors as they introduced a healthier version of bakery products, especially cakes without gluten or sugar but almond flour, oats flour, etc.
His cooks advised him to experiment with healthier options which Mr. Prasad was reluctant to try. He could not adapt to the changing environment and all 5 outlets started running into loss. Eventually, he decided to close the business. He owes ₹ 15,00,000 to his supplier firm whom he had taken goods on credit in the past year.
On the basis of the given text and common understanding, answer the following questions:
(I) Mr. Prasad’s business funds are insufficient to repay the debts, can the supplier claim Mr. Prasad’s assets? Give valid reasons in support of your answer.
(II) “Environment scanning is important for an entrepreneur.” Justify the statement, giving valid reasons in support of your answer.
Answer
(I) Yes, as Mr. Prasad has unlimited liability. The proprietor is liable/responsible for all losses arising from business. In case the business assets are insufficient to pay off liabilities, his/her personal property can be called upon to pay his business debts.
(II) Environment scanning is important for an entrepreneur as it helps in:
• identification of opportunities
• getting first mover advantage
• formulation of strategies and policies
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Question 55 Marks
‘Pricing can also be used as a demarcation, to differentiate and enhance the image of a product’
(I) In the light of the above statement, explain Penetration and Skimming as two important pricing strategies that can be used by an entrepreneur.
(II) Give any two advantages of both Penetration and Skimming strategies.
Answer
(I) Penetration pricing is a pricing strategy where the price of a product is initially set at a price lower than the eventual market price to attract new customers. Skimming Pricing Strategy is used when goods are sold at higher prices so that fewer sales are needed to break even.
(II) Advantages of Penetration pricing strategy:
• It can result in fast diffusion and adoption. This can achieve high market rates quickly. This can take the competitors by surprise, not giving them time to react.
• It discourages the entry of competitors. Low prices act as a barrier to entry.
Advantages of Price Skimming strategy:
• Price skimming helps the company in recovering the research and development costs which are associated with the development of a new product.
• If the company caters to consumers who are quality conscious rather than price conscious, then this type of strategy can work in a great way for a company.
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Question 65 Marks
Elaborate the advantages of a franchise form of business to a franchisee.
Answer
Advantages of franchising to franchisee:
• Franchisors share market knowledge and conduct market surveys
• The start-ups can grow fast without having to increase labor, operating costs and blocking running expenses because normally buyers straight walk up to them.
• Franchisors provide training to franchisees that can help them to be successful.
• Franchisor can support the franchisees financially, help in investing capital
• Franchisors use standard procedures which are tried and tested techniques and share with franchisees. Standardization in the supplies, products and services provided helps ensure that the entrepreneur will maintain quality standards that are so important.
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Question 75 Marks
Read the extract below:
As the world is drowned in the rubble of plastic it has become a now or never situation to protect the world. Indian entrepreneurs, Mrs. and Mr. Smith launched ‘Green India’ in 2021 with the aim to provide a simple replacement for harmful plastic with bamboo-based products.
Using technology for processing of the bamboo plant, the brand has developed around 22 products, with manufacturing around 30 lakh Bamboo toothbrushes which have been delivered across India and 18 countries in the world. “India is the second-largest bamboo grower in the world and also one of the biggest bamboo importers. It made me think about how we are underutilising our bamboo resources,” comments Mr. Smith. This agripreneur has since engaged 4,000 farmers from villages of Nanded in Maharashtra to manufacture products.
After completing his masters degree from the University of Maharashtra, he joined the IT industry in France. It was there that the idea of starting a sustainable business struck him. He was supported by his wife who helps with human resources and accounts. He gives credit to social media platforms for the boost to sales and growing popularity of eco-friendly products.
Green India is now looking to add another 1,000 families to completely depend on their products. Their major aim is to reduce 1 million kilogram of plastic waste every year from next year onwards.
On the basis of the given text and common understanding, answer the following questions:
(I) Identify the idea field used by Mr. Smith to launch the business.
(II) Explain any two more idea fields, other than the one identified above.
(III) Giving reasons, mention any two socio-economic benefits that the above business has.
Answer
(I) Natural
(II) Existing product: A business will improve or change its existing products by modifying the ingredients or expanding the offering. This is done to keep up with competition and increase sales.
Market driven: Market research provides important information to identify and analyze the market need, market size, competition and general environment. This helps in idea generation and better decision making.
(III) Socio- economic benefits are:
• Better utilisation of local resources- using locally grown bamboo which was underutilised.
• Supporting environment/sustainability - provide a simple replacement for harmful plastic with bamboo-based products
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5 Marks Question - Entrepreneurship STD 12 Commerce Questions - Vidyadip