OCM 2 Marks Each

Retail traders undertake the risk of things getting stolen, fashion, taste, change of technology, unpopular things, unsold things, shortage in weight, shortage of goods, rise and fall of price etc.

Wholesale trader purchases products in hulk from the manufacturer and sells them to the retailers as per their requirements. So wholesalers are known as link between manufacturer and retailer.

There is no question of had debt arises its shop Of nail order because payment is made against delivery of goods through post.

Customers by basic essential things of life along with luxurious things from departmental store. It saves their time. Customer has facility or one stop shopping. It saves their labour.

Wholesalers sell goods on credit to retail traders considering their market prestige. So, retailers can carry out more business with less capital.

Super market is a large sized shop that purchases product from prestigious manufacturers bulk quantity and sells them in retail to the customers at reasonable price. The entire product are essential in day to day life.

Chain stores are easily identified because their outward decoration is the same. Moreover, uniform of employees too is the same. So general public easily identifies chain stores.

Through various media of internet such as e-mail, portal, browser, and website product is advertised and through internet its purchase order is received and its payment is either made on-line or cash on delivery is called internet marketing.

Telephonic marketing means to contact potential customers on telephone or mobile and give them information about product or service, and to visit them at their convenient to receive order for product or service. In this way, order is received and executed.

Shopping mall is a place from where customers can purchase essential commodities as w as luxurious items in big or small shop. Big and small shops of the mall is either owned a one person or by more than one.

Retailer has direct contact with Isis customers. As per their requirements he sells them on credit without any hesitation.

A retailer purchases products either in bulk or in small quantity either from manufacturer or from wholesaler and sells them to customers as per their requirement. This type of trading is called retail trading.

Those traders who purchase products in bulk from manufacturers and sell them to the retailers as per their requirements, this is called wholesale business.

Franchise is a right given through contract by a company having its brand or trademark, to sell the product or service or to make the product under strict supervision of the original company.

Customers are sent catalogue by the seller through post. The seller receives order from the customer and as per the order received. He sends goods to the customer by post. The customer makes payment of the same against goods received by post. This is called mail order shop.

The shops run by a single individual owner, at different places and the store in which essential thing of life of only one class is sold, is called a chain store. Elevation of all this chain stores is the same. Limited products are sold in chain stores.

The store where number of products are available and where th for each type of product is called departmental store.

The retailer effectively demonstrate the products before customer. He provides full and complete information regarding its utility, quality, price, attributes e useful to take decision of purchase.

A retailer is in direct contact with customers. He is well aware of their needs. He sells the goods on credit. He provides them after sale services too. So he can succeed in satisfying their