SPCC 4 Marks Each

1. Introduction: Letter writing is not only undertaken for business dealings. In reality we write letters for social matters like marriages, death, giving condolence, congratulating on an achievement etc. Over and above this letters are written for religious matters also. In other words for all human activities ‘letter writing is undertaken.
2. Types of Letter Writing: There are two main types of letter writing: (1) Formal letters (2) Informal letters.
(1) Formal Letters : This letters are written with many objectives; letters written for business, administration or for government matters are called formal letters.
(2) Informal Letters : The letters written for social matters and to maintain relations are called Informal letters. Note: (1) Business letters also include complain letters, reconciliation letters, letters written to increase sales, letters written to banks and transport company.
(2) Official letters also includes transfer, promotion, giving of specific work and special assignment etc.

1. Introduction: Letter writing is not only undertaken for business dealings. In reality we write letters for social matters like marriages, death, giving condolence, congratulating on an achievement etc. Over and above this letters are written for religious matters also. In other words for all human activities ‘letter writing is undertaken.  2. Types of Letter Writing: There are two main types of letter writing: (1) Formal letters (2) Informal letters.  (1) Formal Letters : This letters are written with many objectives; letters written for business, administration or for government matters are called formal letters.  (2) Informal Letters : The letters written for social matters and to maintain relations are called Informal letters.  Note: (1) Business letters also include complain letters, reconciliation letters, letters written to increase sales, letters written to banks and transport company.  (2) Official letters also includes transfer, promotion, giving of specific work and special assignment etc.

1. Introduction: If the businessman wants to hold the regular customers and fulfill their needs thc business letter is the tool which helps them the most. It also helps to know customers complaint and get a satisfactory solution for the same. This type of letter writing is undertaken by customers either to com- plain about goods or other things. Firms should pay attention on these type of letters to give satisfacto] solution which will help to create prestige of the firm.
2. Business letters from the view point of customers: Businessman always try to maintain good relation with customers so that they can have regular customers and for that it is important that the customers should be happy with the services rendered. For this letter writing is an important aid. From the viewpoint of customers the importance of letter writing is as follows:
(1) Placing orders and Confirmation : With the help of letter writing the customers get assured that their orders have been placed properly and they can even get confirmation for the orders placed, which will increase their satisfaction.
(2) Dispatch of goods as per order : The firm can also inform customers about dispatch of order through letter writing. The information like the goods sent, name of transport company or angadia through whom goods are dispatched etc. are mentioned in the letter writing. The timely informations increases the satisfaction of the customer.
(3) Compliance with the terms of the order : The customer is assured with the help of letter writing about the compliance of terms and conditions of the order. They are informed about packaging and timely delivery as predetermined, which helps to increase customer satisfaction.
(4) Complaints and disposal thereof: Many times customers have complaints against goods or other services.There can be complaits regarding late delivery of goods, quality of goods not being as per the sample, fault in packing or other such related matters. The disposal of such complaints with the help of letter writing helps to create positive image of firm in the eyes of customer.
(5) Information about new products : The personal letters written to customers informing them about new launch or new product of the firm, creates a good impression of the firm in the eyes of customer which helps to build good prestige of the firm in the long run.
(6) Branch Recommendation : When business is to be done with new firm, the person inquires about the firm from bank or other sources and when he receives a letter recommanding a particular firm or branch it helps to create positive image and prestige in the market.
(7) Introduction of attractive Schemes : Customers can be informed about various attractive schemes with the help of business letters. These type oNetters not only motivate the customers to purchase goods but it also makes them feel special and they feel the firm has taken special care to inform them about the various schemes introduced.
3. Conclusion: Customer is at the centre of the market. If firm wants to create regular customers then they have to increase the customer satisfaction. The positive correspondence helps to build the relationship with the customer and helps to create positive image of the firm in the minds df the customer.

1. Introduction: Business letters are written keeping special goals in mind. It includes letters of inquiry order letters, letters of complain, letters for collection of dues etc. If buyers are informed about product and other related information then only the firm will be able to increase its sales. It is important to stay in touch with all the stakeholders of the firm as it increases the prestige of the firm. There is a constant change in inclination towards business and employment and in this changing environment business should stay in touch with customers, producers, distributers, suppliers, government employees etc. For advertisement purpose also business letters are simple, less expensive and impactful method.
2. Importance of Business letters: It is as follows
(1) Less expensive tool : In business for exchange of information letter writing is less expensive tool compared to other tools. It does not need any equipment like Fax, Teleprinter, Computer, Mobi phone etc. which are required for other methods. Any body can make use of this simple, less expensive method.
(2) Accessible tools : In business letter writing is one of the most accessible tool. Any small or b businessman can make use of it to do any business activities. It does not require any mechanic equipment.
(3) Detailed Information : When the exchange of detailed information is required in business, th telephonic talk cannot be of use. It is difficult to remember long telephonic talk and it cannot remember accurately for further reference. It is not necessary that all firms own computers. On letter writing medium is useful for detailed information at less expense.
(4) No Limitation of Distance : The letter writing can be undertaken with the person residing in ai part of the world without any limitations of distance.
(5) Written evidance: Businessman cannot completely rely on oral communication for purchase a sale orders. Written communication works as evidance, which can be filed. If both the parties ha any misunderstanding or conflict then written communication can work as written evidance.
(6) Secrecy of Information : Letter writing tool is important when secrecy of information has to kept. If the words personal is written on envelope then the contents of the better can be ke secret. It is difficult to maintain secrecy in case of telephonic talk or any other medium.
(7) For Accounting/Collection purpose When the goods are sold on credit it is important to remi the party for timely payment. All the related details has to be sent to debtor regarding collecti on its maturity. It becomes possible by letter writing to send notice to the related parties, whi in turn is helpful in collecting funds on time.
(8) Least Chances of Cheating : The business letters are written on the firms letterhead, so it difficult to cheat through letter writing. Generally firms letterhead is used for business lett writing which has firms name, address and registered trademark or logo.
(9) Information to Different Classes : In commercial correspondence circular letters can be writt to different parties giving them information about the firm or firms future plans & endaveo Generally circular letters are sent to regular customers, wholesale businessman, reta businessman, Agents etc. which help to increase business.
(10) Important Clarification : Different parties need different information from the firm like pric quality, packing, delivery, terms and conditions etc. for this business letter writing is a importal tool which helps to get satisfactory answers.
3. Conclusion: Business letters are must, even in the modern era. It acts as a legal evidance and a helpful tool for all the types of dealings of the business.

1. Introduction: Business letters are written keeping special goals in mind. It includes letters of inquiry order letters, letters of complain, letters for collection of dues etc. If buyers are informed about product and other related information then only the firm will be able to increase its sales. It is important to stay in touch with all the stakeholders of the firm as it increases the prestige of the firm. There is a constant change in inclination towards business and employment and in this changing environment business should stay in touch with customers, producers, distributers, suppliers, government employees etc. For advertisement purpose also business letters are simple, less expensive and impactful method.
2. Importance of Business letters: It is as follows
(1) Less expensive tool : In business for exchange of information letter writing is less expensive tool compared to other tools. It does not need any equipment like Fax, Teleprinter, Computer, Mobi phone etc. which are required for other methods. Any body can make use of this simple, less expensive method.
(2) Accessible tools : In business letter writing is one of the most accessible tool. Any small or b businessman can make use of it to do any business activities. It does not require any mechanic equipment.
(3) Detailed Information : When the exchange of detailed information is required in business, th telephonic talk cannot be of use. It is difficult to remember long telephonic talk and it cannot remember accurately for further reference. It is not necessary that all firms own computers. On letter writing medium is useful for detailed information at less expense.
(4) No Limitation of Distance : The letter writing can be undertaken with the person residing in ai part of the world without any limitations of distance.
(5) Written evidance: Businessman cannot completely rely on oral communication for purchase a sale orders. Written communication works as evidance, which can be filed. If both the parties ha any misunderstanding or conflict then written communication can work as written evidance.
(6) Secrecy of Information : Letter writing tool is important when secrecy of information has to kept. If the words personal is written on envelope then the contents of the better can be ke secret. It is difficult to maintain secrecy in case of telephonic talk or any other medium.
(7) For Accounting/Collection purpose When the goods are sold on credit it is important to remi the party for timely payment. All the related details has to be sent to debtor regarding collecti on its maturity. It becomes possible by letter writing to send notice to the related parties, whi in turn is helpful in collecting funds on time.
(8) Least Chances of Cheating : The business letters are written on the firms letterhead, so it difficult to cheat through letter writing. Generally firms letterhead is used for business lett writing which has firms name, address and registered trademark or logo.
(9) Information to Different Classes : In commercial correspondence circular letters can be writt to different parties giving them information about the firm or firms future plans & endaveo Generally circular letters are sent to regular customers, wholesale businessman, reta businessman, Agents etc. which help to increase business.
(10) Important Clarification : Different parties need different information from the firm like pric quality, packing, delivery, terms and conditions etc. for this business letter writing is a importal tool which helps to get satisfactory answers.
3. Conclusion: Business letters are must, even in the modern era. It acts as a legal evidance and a helpful tool for all the types of dealings of the business.

• There are two main styles of commercial lettering. Fully blocked style and modified blocked form.

• Modified blocked form

• Is the most prevalent method of letter writing
• The interior address, Samboban, the main garden is written on the left side of the letter.
• The date of the letter, greeting conclusion and signature are written on the right side of the letter.
• Punctuation is used in this style.
• The look of the letter seems to be balanced as all the information in this letter is scribbled on the side
• This style of typing requires a lot of attention.
• 

(1) is a very simple and economical method of communication.
(2) Useful for both letter writer and recipient.
(3) The limits of 'place', 'distance' and 'time' do not move.
(4) It is the supporting evidence for the information for which he has corresponded.
(5) Information can be kept confidential.
(6) Any information may be reused if required in the future.
(7) Letters can be easily received and sent.
(8) There is a link connecting the letter writer and the recipient.
(9) The text of the letter creates the impression of any firm or organization.
(10) A letter, which silently represents the firm or organization.