Business Communication Skills of a Secretary — Secretarial Practice STD 11 Commerce / Arts — Question
Maharashtra BoardEnglish MediumSTD 11 Commerce / ArtsSecretarial PracticeBusiness Communication Skills of a Secretary4 Marks
Question
A business letter is a silent salesman.
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Answer
In modern times, the scale of the business has increased to such an extent that direct and personal dealing with the customers is difficult except in case of retail trade.
Correspondence is, thus, necessary to widen the boundaries of markets and expand the scale of business.
Effectively drafted and neatly typed letters play the role of a salesman in creating and expanding the market for goods and services.
When letters are courteous it creates a good impression.
Letters convince the prospects of the novelty, specialty, and utility of the products and induce them to place orders.
Thus, a business letter is a silent salesman.
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