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MARKETING MANAGEMENT — OCM STD 12 Commerce — Question

Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT3 Marks
Question
Advertisements have the power to lead to large scale production. Explain.
✓

Answer

Benefit of large scale production:
  • Advertisement can be targeted to a very large number of consumers at one go. This increases the demand many-folds.
  • In order to meet the huge demand, the company has to undergo large-scale production. Large scale production reduces production cost and increases profitability.
  • As a result, the company earns more return as compared to the advertisement cost.

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