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Application of Computers in Accounting — Account STD 11 Commerce — Question

CBSE BoardEnglish MediumSTD 11 CommerceAccountApplication of Computers in Accounting6 Marks
Question
Bring out the relationship between AIS and Marketing Information System.
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Answer

AIS and Marketing Information System.The business process in the marketing and sales department involve the following activities:
  1. Inquiry process.
  2. Creating contacts and establishing personal relations.
  3. Order taking.
  4. Dispatching goods.
  5. Bills generation.
The accounting sub-system transaction cycle therefore includes:
  1. Processing sales order.
  2. Authorising the credit limits.
  3. Keeping custody of the goods.
  4. Stock status.
  5. Dispatch Details.
  6. Accounts Receivables.
The system also keeps track of the customer status.

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