Marketing — Business Studies STD 12 Commerce — Question

Which claims can be appealable before the Supreme Court under Consumer Protection Act?

Name the level of management engaged in:(i) Selection of employees(ii) Introducing new products(iii) Design a suitable advertisement: campaign to sell a new product(iv) Framing the capital structure of the company(v) Preparing performance reports of employee(vi) Hiring casual labourers.

What is meant by directing?

Differentiate between 'formal' and 'informal' organisation on the basis of 'flow of communication'.

How is principle of ‘Unity of Command’ useful for management? Explain briefly.

It acts as the binding force between departments and ensures that all actions are aimed at achieving the goals of the organisation. Which feature of coordination is indicated in this statement?

Kiran Industries is a company manufacturing office furniture. The company chose to diversify its operations to improve its growth potential and increase market share. As the project was important many alternatives were generated for the purpose and were thoroughly discussed amongst the members of the organisation. After evaluating the various alternatives Sukhvinder, the Managing Director of the company decided that they should add ‘Home Interiors and Furnishings’ as a new line of business activity.
Name the framework, which the diversified organisation should adopt, to enable it to cope with the emerging complexity? Give one reason in support of your answer.

Name the marketing function which is concerned with the important decision of managing inventory.

The term demonetisation has become a household name since the government pulled the old Rs. 500 and Rs. 1,000 notes out of circulation in November 2016. Prior to the year 2016, the Indian government had demonetised bank notes on two prior occasions—once in the year 1946 and then again in the year 1978. In both cases, the purpose was to combat tax evasion by ‘black money’. Identify the types of one of the functions of management being discussed in the above lines.