Business Studies 1 Marks Question

Mansi took her niece, Ridhima, for shopping to ‘Mega Stores’ to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.

Name the function of marketing which is concerned with the cost and location of target market.

'Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering after-sales services.
Identify the element of marketing mix discussed here.

what is the advantage of registering ’trade mark’?

State the meaning of ‘Product Identification’ function of packaging.

What is meant by Sales Promotion?

Define Product Mix.

Explain in brief the term ‘Price Mix’ as an element of ‘Marketing Mix’.

Vanshika uses ‘Kuber Cabs’ for travelling in the city. She received a text message ‘‘Add ₹ 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April, 2017’’.
Identify the technique of sales promotion used by the company.

Name the marketing function which is concerned with the important decision of managing inventory.

Sunita took her niece, Aishwarya for shopping to ‘Benetton’ to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of ₹ 500 or above at a famous eating joint.
Identify the technique of sales promotion used by the company in the above situation.

Name the marketing function which is concerned with informing the customers about the firm's products.

'Beauty Products Ltd' is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant-based materials for its products and is the No.1 beauty brand in the country. It not only satisfies its customers but also believes in overall protection of the planet.
Identify the marketing management philosophy being followed by 'Beauty Products Ltd.'

Distinguish between ‘Selling Concept’ and ‘Marketing Concept’ of Marketing Management Philosophies on the basis of ‘main focus’.

Why is marketing called a social process?

Explain in brief the concept of Personal Selling.

What is meant by Marketing Management?

Explain ‘Product Mix’ as an element of ‘Marketing Mix’.

Why is the understanding of ‘Marketing Management Philosophies’ important?

‘Buy one get one free’ is printed on the label of the package of a mosquito repellant.
State the labelling function being performed by this statement.

Beena has been using ‘Klean’, a famous detergent available in the market. On watching numerous advertisements in the television, she decided to try a new brand of detergent. When she went to the near-by store to purchase the same, she saw detergents of other producers making similar claims of whiteness and stain removing abilities. Hence she could not make up her mind as which detergent to purchase. Name the objection of advertising being discussed in this case.

Give the meaning of ‘Physical Distribution’ as an element of Marketing Mix.

Firm 'Ragya' making Desi ghee was set up by Mihir, with an investment of ₹ 2 crore. Now his task is to communicate about his product to the consumer. He first want's to market his product in his own state, i.e. Uttar Pradesh.

1. Identify the decision area of marketing, regarding which Mihir is thinking about.
2. Give any two ways in which he can inform the customers and persuade them to buy his products.

‘Exchange is the essence of marketing’. Comment.

"They don't sell, but they induce customers to make sales". Identify the concept stated in the statement.

Mention one advantage of branding to customers.

What do you mean by 'market activities'?

What type of conversation takes place in ‘Personal Selling’?

As per modern view what is market?

How can you say that advertising is consumer oriented?

What is included in the physical qualities of a good salesman?

How can one product be distinguished from another?

More and more companies are using interactive sites to gather customer views and opinions before taking important decision. 'Sunonews', a news channel infacts seek viewer's choice through SMS. They give four news story option. On the basis of the maximum votes on the news story, they telecast that news story on their prime time. Identify the function of marketing followed here.

State one limitation of sales promotion.

‘They don’t sell what they can make, but they make what they can sell’. Name the marketing philosophy to which this statement is related.

Name the marketing function which is concerned with informing the customers about the firm’s products.

Zoom Udyog, a car manufacturing Co., has started its business with Zoom 800 and slowly launched Zoom1000, Wagon-Z, Swy-fy etc. and offered various services like after sale service, availability of spare parts etc.
Identify the element of marketing mix referred here.

What are the people, institutions, merchants, functionaries who take part in the distribution function called?

Give one function of packaging.

Maruti Udyog sells its cars and vans through company approved retailers. Which type of indirect channel of distribution is it?

Mention a company characteristic that affects the choice of determining channels of distribution.

Define 'pricing of a product'.

A tube of toothpaste usually comes in a cardboard box. Which level of packaging does it refer to?

What is meant by Physical Distribution?

Which marketing philosophy gives more importance to consumer welfare instead of consumer satisfaction?

Mention the name of person who maintains public relations.

What is the person who maintain public relations called?

What is the focal point of marketing management?

Why is marketing called a social process?

It is an impersonal form of communication which is paid for by the marketers to promote some goods or services. Mention this form of communication.