Entrepreneurial Opportunity — Entrepreneurship STD 12 Commerce — Question

What is trade marking? Why is it necessary?

Identify the following items as inflow/outflow. Also give reasons for your choice.

1. Raw material.
2. Depreciation.
3. Machinery purchased.
4. Loan from bank.
5. Equity shares issued.
6. Excise duty paid.
7. Profit on sale of asset.
8. Interest received on investments.

Assuming that you wish to start a small scale industry for manufacturing and selling detergent powder, discuss how would you seek support of financial institutions.

Kavita has observed that there can be a good market for hand-knitted cotton and woollen trendy garments for small kids up to the age of three years. She thought of starting a small enterprise for the same. She also ensured that the enterprise will require 10 – 15 trained workers and an investment of rupees two lakhs. This will give 40% annual return on investment.

1. Quoting lines from the above para, identify and give the meaning of the entrepreneurship concept being stated in the above para.
2. Also, state the elements of the concept identified in (a) above.

Zoke Ltd. manufactures eco-friendly furnishing and upholstery products. The fixed cost for the production process is ₹ 22,56,000.
The following information is available about its range of products:

Variety	Cushion covers (per pair)	Curtains (set of two pairs)	Bed covers (Standard King size)
Selling Price (in ₹)	555	1150	1550
Variable Cost (in ₹)	275	550	750
Sales Mix	30%	40%	30%

From the given data, calculate the following;
(I) Total weighted average contribution margin.
(II) Breakeven Quantity for each product.
(III) Break-even point (in ₹) for a pair of cushion covers.

'Environmental factors exert influence upon each other and do not operate in isolation? Discuss.

What is penetration pricing method and enlist it’s advantages and disadvantages.

What is a financial plan? What are its objectives?

Floral Art and Craft' opened its first store in Mumbai in the year 2010 with the objective of providing its customers with fresh flowers creatively packed and value for money.It procures fresh flower directly from the farmers. The organization makes sure that the farmers adopt organic means to nourish the soil and do not use chemical fertilizers as it degrades the soil fertility. Packaging material is procured from specially abled craftsman of I CAN.
Floral Art and Craft's facebook and twitter page encourages two way communication with its customers. These social media channels provide a platform through which it can interact with customers and access their opinion about the brand. The store also uses direct e-mails to their frequent customers to inform them about different schemes and other promotional messages. Its website promotes the store by organizing different flower decorating classes and competitions using the products of I CAN.

1. Identify the promotion strategy adopted by I CAN. Also state the lines from the text that helped to identify the form.
2. State any two features of this type of promotion strategy.
3. State two values communicated to the society.

Aditi started her boutique business near an industrial area and she was not getting clients as she had expected. What are the factors which have been ignored before starting the boutique? Suggest the various factors that she has to look into before venturing into business.