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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing5 Marks
Question
What is trade marking? Why is it necessary?
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Answer

The process of providing mark of trade by the enterprise to its product is trade marking. By this process a sign, symbol, word, asset of words, picture etc. is provided to the product. The trademark becomes identification mark of the product. Trade marking is necessary because of following
  1. Essentiality: Some of the products need a trademark for their sale. They may be a product of a business house or may be a new enterprise
  2. Identity: Trademark provides identity to the product. Product gets recognition due to trademark.
  3. Reach: Easy and simple trademarks always reach to maximum possible customers. The product thus becomes famous.

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