Competitors
Normally, it would seem a simple task for a company to identify its competitors but it is not so. Coca-Cola knows, it‘s "Pepsi-Cola" while 'Sony' knows, its "Matsushita". But the range of a company's actual and potential competitors is much broader. Competitors are such factors in the micro environment that provide similar offerings for goods and services. To remain competitive, an enterprise must consider who their biggest competitors are with LPG, the level of competition is no more local or national, but international.
Suppliers
Suppliers are another key component in the core system of Market. The company is essentially a resource - conversion machine that converts material, machines, labour and funds into useful products. The necessary resources are obtained from suppliers. How well the company buys depends on how well it grasps the working of the various supply markets and how well it applies business principles in conducting its relations with suppliers. Lack or non-availability of suppliers can ruin the market for a product.