Bright Services is a taxi service provider. The company is targeting a revenue of 50 crore rupees this year. However with the passage of time it has found entrance of new service providers in the market which were not expected at one stage of time. It has a good team of technicians, drivers, software providers, etc. The company has decided to adopt to such continuously changing circumstances. It knows that if it has to expand in new countries it will have to learn the basic differentiating factors like traffic rules, technological aspects, etc. Thus it understands that conditions are different in different countries.
Which features of Business Environment are discussed in the above case? Which force is discussed above?