Question
Differentiate between ‘Objective’ and ‘Strategy’ as types of plans.

Answer

Difference between Objective and Strategy:
S. No.
Basis of Difference
Objective
Strategy
1.
Meaning
An objective is the end towards which all activities of the organisation are directed.
A strategy is a comprehensive planformulated to achieve an objective
2.
Main Element
An objective needs to be expressed in measurable terms and is to be achieved within a given time period.
The business environment needs to be taken into consideration whenever a strategy is formulated.

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