Question
Differentiate between ‘Objective’ and ‘Strategy’ as types of plans.
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S. No.
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Basis of Difference
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Objective
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Strategy
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1.
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Meaning
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An objective is the end towards which all activities of the organisation are directed.
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A strategy is a comprehensive planformulated to achieve an objective
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2.
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Main Element
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An objective needs to be expressed in measurable terms and is to be achieved within a given time period.
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The business environment needs to be taken into consideration whenever a strategy is formulated.
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