Question
Discuss advantages and disadvantages of Secondary data.

Answer

Advantages of Secondary Data:
  1. Sometimes it is difficult to obtain primary data; in these cases getting information from secondary sources is easier and possible. Sometimes primary data does not exist in such situation one has to confine the research on secondary data.
  2. Sometimes primary data is present but the respondents are not willing to reveal it in such case too secondary data can suffice
  3. Secondary data is often readily available. After the expense of electronic media and internet the availability of secondary data has become much easier.
Disadvantages of Secondary Data:
  1. The investigator cannot decide what is to be collected but has to rely on whatever is available.
  2. One can only hope that the data is of good quality
  3. It is not possible to get additional clarification or information.

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