Question
Discuss social impacts of mass media.

Answer

The social effects of mass media on family life, marriage, caste system and cultural aspects are as follows:
1. Impact on family life:

Mass media has had both positive and negative effects on family life.
Individualism has emerged instead of familism.
The authority of the elders and men of the house has changed.
The programs and serials shown in the mass media have had an impact on family life.
Husbands and wives have developed a concept of equality, liberalization and independence rather than power and subordination.
The democratic atmosphere in family life is growing.
Education opportunities have increased due to media information. As a result, young people are able to pursue their education independently.
It has created a new awareness about discrimination in the birth and upbringing of girls.
Migration has increased as family members get a chance to earn a living due to advertisements in the mass media. Even so, owning one is still beyond the reach of the average person.
2. Impact on marriage:

The mass media has given a secondary place to the head of the family and an important place to the young man and woman who are getting married in the selection of a life partner for marriage.
The young man and woman can choose a spouse by giving importance to age, appearance, education, occupation, temperament and family matters by visiting before marriage.
The mass media is shaping the attitudes of adult marriage, child marriage, opposition to dowry, etc., and is pushing for an increase in the cost of pavilions, meals and other occasions at weddings.
Mass media helps to pave the way for a new life, ending a divorce if the couple does not fit together.
3. Impact on caste system:

The print media made a significant contribution to the fight against untouchability in matters of caste, creed, caste and civic and religious disability.
The media has effectively contributed to the elimination of discrimination from the constitution and the law.
Modern media has eliminated the discriminatory system of catering, business and civil rights.
Mass media promotes interracial marriages.
The role of mass media has helped to loosen the strong grip of caste on the individual and the family.
4. Impact on the cultural aspect:

There are many religious sects in Indian society.
Each denomination has many rituals, beliefs, superstitions, beliefs and superstitions.
The mass media provides scientific information about many rituals, beliefs or superstitions and promotes beliefs, humanism and yoga.
The mass media inspires people to celebrate birthdays, weddings, various festivals and celebrations with fanfare.
The mass media explains to welcome the birth of a girl.
The mass media has worked to turn long and deep mourning ceremonies into sit-ins on the occasion of death.

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