MASS MEDIA AND SOCIETY. — sociology STD 12 Arts — Question

• The media has brought about many changes in the economic sector. The changes in some important areas are as follows:

1. Changes in the field of agriculture:

• India is an agricultural country. Most of the people are engaged in farming business.
• Through modern farming methods, chemical fertilizers, improved seeds, crop protection, etc., farmers get scientific education in agriculture.
• By using this knowledge in practice, farmers have been able to get better quality crops and also increase their production.
• A study by the National Institute of Community Development, Hyderabad, on the effects of the media on rural life has found that the number of people with modern, scientific knowledge on agriculture has increased significantly due to the radio-related farming programs.
• As a result, the number of people adopting modern farming methods has increased.

2. Changes in the industry:

• Mass media provides information about various industries of the country.
• Students will be able to pursue their careers by getting the education they need by knowing how much demand there will be for specially qualified individuals in the industry in the future.
• In addition to this, detailed information about how much investment is required in small and home industries, how much space is required, how much loan can be obtained from where, how a qualified person is needed, etc. - is available to the person through communication media.

3. Changes in the job field:

• After reading advertisements for government and non-government jobs in various newspapers, a person can apply for a job that suits his / her academic and professional qualifications.

4. Changes in the field of trade and commerce:

• Commercial services are provided by radio and television.
• Manufacturing companies advertise their products.
• People are attracted to the product by introducing their own product, so that people are attracted to buy that product. In this way the consumer class grows and the market expands.