Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT5 Marks
Question
Discuss the functions of public relation.
✓
Answer
Functions of public relation:
$1.$ Maintaining good relations with audio-visual media is very important for creating good image of the company. Good relations with these channels can help the company to communicate well with society about the product of the company or company itself.
$2.$ When the company develops a new product and introduces it in the market as a part of customer awareness programme, information about the product can be given officially.
$3.$ Matters such as company’s news, achievements of employees, company’s achievements and awards or prizes won by the company can be published with the help of company’s news bulletin or a magazine. These steps can help to create good image of the company.
$4.$ Parties involved with the company can come to know about company’s future policies by listening to the speech and interview of company’s directors on different media.
$5.$ By organizing social activities and cultural programmes, society can be informed about company’s social responsibility. This helps to create good impression of the company.
$6.$ Activities of public interest such as maintenance of garden, repairs of roads, health check-up, tree plantation, etc. can help to solve the problems in the society and in creating social image of the company.
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