Question
Discuss the salient aspects of B2C commerce.

Answer

The 'B2C commerce' refers to the transactions between a business firm and its customers. The salient aspects of B2C commerce are:
  1. It enables business persons to extend their trade to a large number of consumers by providing them online global access to their products.
  2. It includes a wide gamut of marketing activities such as promotion and sometimes even delivery of products (e.g., music or e-books) that are carried out online at a much lower cost but high speed.
  3. It has made possible for firms to manufacture the product according to the requirements of the customers and also to provide the convenience of delivery and payment to the customers.
  4. It also enables a business to be in touch with its customers on round-the-clock basis. Companies can conduct online surveys to ascertain as to who is buying what and what the customer satisfaction levels.
  5. Customers can also make use of call centres set up by companies to make toll free calls to make queries and lodge complaints round the clock at no extra cost to them.

Need a full question paper?

Generate a complete, print-ready paper with questions like this in minutes — across 16+ boards, with answer keys.

Start Generating Free

Similar questions

What do you mean by small business? Describe the feature of small scale enterprise.
Describe various types of insurance and examine the nature of risks protected by each type of insurance.
Star Bazaar ventured into providing an assortment of products made available at the lowest prices, aptly exemplifying its 'Helping you spend less' motto. The store offers customers an eclectic array of products that include staple foods, beverages, health and beauty products, vegetables, fruits, dairy products, consumer electronics and household items at the most affordable prices. Star Bazaar also provides a large range of fashionable in-house garments for men, women and children.
On the basis of the given information about Star Bazaar, answer the following questions:
(a) Identify and explain the type of fixed shop retailing used by Star Bazaar.
(b) Explain two merits and demerits of the fixed shop retailing identified above for Star Bazaar.
The India Tourism Development Corporation came into existence in October 1966 and has been the prime mover in the progressive development, promotion and expansion of tourism in the country. The authorized capital of the corporation is ₹75 crores and the paid up capital as on 31.3. 2005 was ₹67.52 crores. 89.9% of the paid up equity capital of the corporation is held in the name of President of India. whereas Indian Railways is India's national railway system operated by the Ministry of Railways. It manages the fourth-largest railway network in the world by size, with 121,407 kilometres of total track over a 67,368- kilometre route.

On the basis of the given information about public sector undertaking, answer the following questions:

(a) How will you classify the above stated undertakings as a form of public sector enterprise?
(b) Differentiate between the form of public sector enterprise identified in part (a) on any four basis.

What are the incentives provided by the Government for industries in backward and hilly areas?
Rekha Garments has received an order to export 2000 men’s trousers to Swift Imports Ltd., located in Australia. Discuss the procedure that Rekha Garments would need to go through for executing the export order.
Explain briefly the role of BPO in economic growth of our country.
Good Looks Pvt. Ltd. was promoted in the year 2000 by a group of four friends. As business of the company has grown considerably over the years, its management is now planning to convert it into a public company and raise funds in next six months to finance its future expansion plans in health care business.
On the basis of the given information, answer the following questions:
(a) State any four privileges that the company will have to forgo as a private company after conversion.
(b) State any two values that should not be ignored by the promoters of this company
What measures has the government taken to solve the problem of finance and marketing in the small scale sector?
Vedantika Industries produces a wide variety of beauty products. Their range of skin polishing scrubs, shampoos, face washes and acne masks, and health drinks aids in promoting natural beauty is very promising and impressive. Since they were new in the market, they decided to sell their products through wholesalers. They appointed one wholesaler in each district and promised them that they will remain the exclusive dealers in that area. After few years, during one of the general meeting Sophia, newly appointed sales manager suggested that if they sells the product directly to retailers they will be able to offer competitive prices which will increase the sales turnover and eventually the profits. Sophia was directly supporting the elimination of wholesalers.
Do you agree with Sophia suggestion? Give reasons in support of your answer.