Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

Answer each of these questions in about two hundred and fifty words:
While there are benefits to going public, at the same time additional obligations and reporting requirements on the companies and its directors means disadvantages too what are they? Explain.

Explain different types of brand name.

Distinguish between the cost-plus pricing method, vs. variable pricing method.

According to you, what kind of organisational set-up is better, an autocratic form of an organisation where there is absolute centralisation of power and the communication from is top to bottom?
OR
A democratic form of an organisation where power is decentralised and communication is from both the ends. Justify.

Raman started a gym named as 'Strong Body'. He installed large number of machines and equipments of different types and appointed qualified trainers to help the customers in the use of machines. Initially, he kept a low fee per hour so that boys and girls belonging to the poor families may also avail the facilities of the gym. Very soon his gym became popular and he started operating in three shifts. For this, he appointed additional trainers. He also installed extra machines so that more customers could be enrolled. In one year he started earning good profit. He took a nearby building on rent and started a 'Recreation and Health Club' for the senior citizens of the locality on very nominal charges. He also encouraged young boys and girls to participate in the cleanliness drive started by Prime Minister. They agreed and started giving one hour daily for cleanliness of the nearby areas before opening of the 'strong body' gym and 'recreation club'.

1. Identify and explain the type of business expansion that took place under the entrepreneurship of Raman.
2. Identify any two values that Raman tried to propagate.

What is working capital? What is the need for working capital? What value is exhibited by the business by maintaining adequate working capital?

Answers to these questions should not exceed 250 words:
What is a budgeting process?

“Public issue is the most popular method of raising capital these days by the entrepreneurs.” Explain its benefit and drawbacks.

'Information for environmental scanning can be collected from several sources'. State any four such sources.

TFCI is playing vital role in the development of entrepreneurship in modern economy. Comment.