Enterprise Marketing Entrepreneurship - Enterprise Marketing

Define 'Marketing - Mix.'

Name the 'Pricing Policy' adopted by an Entrepreneur in which maximum price is determined by the ability of the customer to pay.

Identify the intermediaries involved in the indirect-selling mode.

What is meant by 'Product-Mix' ?

Name the marketing function which is concerned with transfer of goods from the producer to customer.

Komal has started a herbal toothpaste manufacturing unit. She has decided about the logo, packaging format and labelling of the product. Her friend Neha asked her whether she has taken care of the legally recognised exclusive rights of other manufacturers in the industry before taking the above-stated decisions?
Identify and give the meaning of the concept about which Neha asked Komal.

"Establishment of short or long term objectives and incorporating deadlines in quantifiable measures requires some rules." After identifying the concept described in the above lines explain its rules.

Explain any two rules for goal-setting.

Lalit a small Entrepreneur is manufacturing portable fans with the brand name 'P ­FAN'. These fans are in great demand. He finds that the cost of production of per unit of the fan is 800 and he can sell the same at 1,000 per fan. The competitors in the market are selling this type of fan at the rate of 1,200. Lalit's objective is not to earn profit in the short - run but to capture the largest market share. His expectation is that the customers will be attracted towards the new brand because of lower price. Identify the method of pricing adopted by La|it to capture the substantial portion of the market. Also, state any two advantage of this method of pricing.

State any two rules for 'Goal setting'.

Explain any four factors that lead to effective employee relationships.

Explain any four factors to be taken into consideration for selecting channels of distribution related to a market.

Swati and Divya are professional fashion designers and are friends also. Swati lives in Calcutta whereas Divya lives in a village in Bihar.The young girls of the village used to get their clothes stitched as per the prevailing fashion from the near-by town. This gave Divya an idea to start a boutique in the village. She discussed about it with Swati who was already running a Boutique in Calcutta and earning good profits. Swati guided Divya for setting the boutique. Before starting the boutique, Divya trained young girls of her village who knew stitching. Not only this, she called the women of her village who were sitting idle at their homes to help the young girls in cutting, hamming, putting buttons and other small related activities. All the women of the village were happy as they started earning and were economically helping their families. Divya also started earning good profits. The goodwill of Swati was also increasing because of her good work and customer satisfaction. For earning more profits she opened four new boutiques in the near - by areas. The teams who were managing these boutiques were not efficient. Many customers complained about the quality of stitching and the material used for designing etc. Swati was very busy and could not control the activities of the new boutiques. It also damaged the image of the old boutique and resulted into declining of her profit. After few months her business failed, and she had to shut-down all the boutiques.
Based on the above paragraph, identify and explain any two causes of failure of Swati's boutiques. State, any two values which Divya communicated to the society.

Distinguish between the Cost plus pricing method vs. Variable pricing method.

Explain different types of brand name.

In order to distinguish their products from that of their competitors, the marketers give some names to their products. After identifying the concept, name and give two examples each of its different types.

Satnam, an IIT-IIM graduate, started three chemists shops at Amritsar, Patiala and Chandigarh in the name of 'Quality Medicines'. Encouraged with the success of these shops Satnam opened 50 more shops in different parts of Punjab. His strategy was to cut price, focus on lower and upper middle class and open shops near hospitals. He operated on very thin margins. But he was not able to maintain sufficient funds to meet the day-to-day expenses of the business. The staff at the shops did not give much attention to the customers, and there was very poor system of control. Because of this mismanagement, he started incurring huge losses, and his business failed.Based on the above paragraph, identify and explain any four causes of business failure of Satnam.

What is advertising? State with reasons the mode of advertising you would adopt to sell ‘Fast Moving Consumer Goods’ in urban centres.

Jaishree started a readymade garments shop for ladies in a residential area where mostly government servants live. Suggest her the ways to make her business a successful one.

Raghav after doing his B. Pharma. Degree from a reputed government college started two chemist shops in two different localities of his home town. Encouraged with the success of these shops, he started six more shops in different cities of the State. His strategy was to cut price, focus on lower and middle-class patients and open shops near hospitals. He operated on very thin margins. But he was not able to maintain sufficient funds to meet the day to day expenses of the business. The staff of the shops did not give much attention to the customers, and there was very poor system of control. Because of this mismanagement, he started incurring huge losses, and his business failed.
Based on the above para identify and explain any four causes of business failure of Raghav.

Growing flowers and selling to floral decorators is an example of the following source of idea field:

Rushan devised an apparatus to measure the quality of air at home which can be fitted in any Air conditioner and the air conditioner can become an air purifier as well. His product is still in the pre-commercialization stage. Rushan wants to exclude others from making, using, selling and importing this apparatus. The intellectual property right which Rushan will have to obtain is: