Resource Mobilization — Entrepreneurship STD 11 Commerce — Question

What is the usefulness of Market Research?
OR
“Marketing Research is thus that versatile activity which is used by many different kinds of organisations to gather a variety of information”. Explain.

What do you mean by Macro environment?

Kellogg's corn flakes have become a household name today, give the story regarding this invention. What values are conveyed by the Kellogg brothers in promoting this product?

Why is indirect method a convenient mode of expanding?

Example 1: From the following information calculate Suman's income by preparing an income statement.
Zeel has started selling bedsheets from her own house. She purchases :
30 bedsheets (single bedsheets) from a wholesale dealer for ₹ 300 per bedsheet and selling at ₹ 400 per bed sheet.
30 bedsheets (single bed with pillow covers) for ₹ 350 per bedsheet and selling for ₹ 450 per bedsheet.
She purchases 20 bedsheets (double bed with pillow covers) for ₹ 500 per bedsheets and selling for ₹ 650 each
She spent : ₹ 500/- for advertisement(Pamplets and Advertising poster), ₹ 100 Maintenance Expenses and she decided to take ₹ 200 for rent expenses.

Discuss briefly:

1. Diversification strategy.
2. Combination strategy.

Explain the various factors affecting the choice of the channels of distribution.

Explain the features/characteristics of the term business.

Describe the examples indicating the success of market research in India.

"Performing Sellers" sustain and succeed in the market. How?