Question
Enumerate any three functions of a General Manager.

Answer

  1. Determining Objectives: Top level management sets objectives for the organisation. For example, an objective can be set that in the following year the sales of the company has to cross ™1,000 crore.
  2. Determining Policies: Only at this level policies related to the realisation of objectives are formed. For example, it can be a sales policy of a company to just make cash sales.
  3. Determining Activities: Different activities to be performed for the fulfillment of an objective are fixed, such as sales, purchase, advertisement, production, research, etc.

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