Download App

Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing5 Marks
Question
Explain any 6 commonly used media options.
✓

Answer

Commonly used media options are as follows:
  1. Window display or office front: It is the external presentation of the firm/enterprise. An attractive, well maintained exterior with clear, bold sign writing is an essential start. Windows should be bright, attractively presented, clean and well lit at night. The display should be arranged neatly so that it has remarkable impact to attract attention.
  2. Press advertising: It is a form of general advertising and includes advertising in all press like newspapers, magazines and journals. This form is a key to image building, information dissemination and sales campaigns. It is also a very cheap compared to other forms.
  3. Radio: It is an ideal medium due as it has ability to reach specific target groups like teenagers, grocery buyers, etc. It has only sound effect. It covers spot adverts, promotions or talk back/ RJ discussions. Most radio stations offer packages for advertising.
  4. Television: It is a powerful advertising medium as it creates impact through sight, sound and movement. It has high producing cost which makes it prohibitive for small businesses.
  5. Direct mail: This is a broad category covering direct communication with the consumer through email, post or fax. It can include newsletters, catalogues and letters.
  6. Outdoor: This advertising is done outdoors, including static advertising such as billboards, backs of street benches and bus shelters or mobile advertising displayed on buses, trains, taxis or towed signage.
  7. Cinema: Firm can purchase cinema advertising for a set amount of screenings or runs. Most providers of this category offer packages which include production and screening of your advertisement.

Need a full question paper?

Generate a complete, print-ready paper with questions like this in minutes — across 16+ boards, with answer keys.

Start Generating Free

Explore more

More "5 Marks Question" from Enterprise Marketing→Enterprise Marketing — all question types→Entrepreneurship STD 12 Commerce question papers→CBSE Board STD 12 Commerce question papers→CBSE Board question paper generator→

Similar questions

Explain the factors determining the working capital requirements.
→
What are the major financial items that should be included in the financial plan?
→
"For a good inventory control system, we need to take care of both physical and fiscal aspects." Explain the nature of items that make up the inventory.
→
Explain creative process.
→
Zoke Ltd. manufactures eco-friendly furnishing and upholstery products. The fixed cost for the production process is ₹ 22,56,000.
The following information is available about its range of products:
VarietyCushion covers (per pair)Curtains (set of two pairs)Bed covers (Standard King size)
Selling Price (in ₹)55511501550
Variable Cost (in ₹)275550750
Sales Mix30%40%30%
From the given data, calculate the following;
(I) Total weighted average contribution margin.
(II) Breakeven Quantity for each product.
(III) Break-even point (in ₹) for a pair of cushion covers.
→
Explain any six ways adopted by entrepreneurs to generate ideas with at least one example for each.
→
Siddharth is an innovative entrepreneur. He has decided to open an online portal which helps people to order food items 24 x 7. But, before implementing his project, he wants to investigate the marketability of his idea. He approached a venture capitalist to fund his investigation. Which form of finance is Siddharth availing of?
→
Entrepreneurship does not emerge and grow spontaneously. Rather it is dependent upon several various environmental factors. Explain them.
→
Calculate working capital Raja & Co. has the following items in its Balance sheet Stock- 50,000: Trade creditors– 32,000; debtors– 75000; cash– 1,00000 Dividend payable- 50,000; Tax– 44,000; Short term loan– 61,000; Short term investments– 76,000 Calculate gross and net working capital.
→
What is a financial plan? What are its objectives?
→