Question
Explain any four points of difference between ‘Marketing’ and ‘Selling’.
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Basis
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Marketing
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Selling
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Part of the process vs wider term
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Marketing is a wider term consisting of number of activities like identification of customers needs, developing the products to satisfy those needs, fixing prices and persuading the potential buyers to buy the same.
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Selling is a part of the process of marketing and is concerned with promoting and transferring possession and ownership of goods from the seller to the buyer.
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Transfer to title vs satisfying customers needs
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Marketing focuses on achieving maximum satisfaction of the customer’s needs.
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Selling focuses on affecting transfer of title and possession of goods from sellers to consumers or users.
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Profit through maximizing sales vs customer satisfaction
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Aims at maximizing of customer satisfaction as a route to profit maximisation.
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Selling aims at maximising profits through sales volume.
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Start and end of activities
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Marketing begins before production and continues even after the sale has taken place.
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Selling begins after production and ends with the sale of goods.
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Difference in the Emphasis
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In marketing, the attempt is to develop the product and other strategies as per the customer needs.
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In selling, the emphasis is on bending the customer according to the product.
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Difference in the Strategies
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Marketing uses integrated marketing efforts involving strategies in respect of product, promotion, pricing and physical distribution.
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Selling involves efforts like promotion and persuasion.
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