Marketing — Business Studies STD 12 Commerce — Question
CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing3 Marks
Question
Explain any three merits of packaging.
✓
Answer
Merits of packaging are:
Self-service outlets: Packaging acts as a silent salesman' in self-service outlets by providing detailed information about the product.
Rising standards of health and sanitation: Because of increasing consciousness about health and sanitation, people now prefer to buy packaged goods.
Product differentiation: Packaging helps to create differentiation amongst products on the basis of different colour, size and material of the package.
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