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Attitude And Social Cognition — Psychology STD 12 Humanities — Question

CBSE BoardEnglish MediumSTD 12 HumanitiesPsychologyAttitude And Social Cognition3 Marks
Question
Explain factors influencing attitude formation.
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Answer

Factors Influencing Attitude Formation:
  1. Family and school environment: Learning of attitudes within the family/social and school environment usually takes place by association, through rewards and punishment and through modeling.
  2. Reference groups: indicate to an individual the norms regarding acceptable behavior and ways of thinking (concept should be explained rather than the definition). Thus they reflect learning of attitudes through reference groups or cultural norms.
  3. Personal experiences: Direct personal experiences which bring about a drastic change in our attitude towards people and our own life. These direct personal experiences become a source of attitude formation.
  4. Media related influences: Technological advances have made audio visual media and internet very powerful sources of information that lead to attitude formation and change of attitude. E.g. Internet, TV, Newspaper etc.

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