Marketing — Business Studies STD 12 Commerce — Question

Which principle of management suggests that employees should not leave the organisation frequently? Give two adverse effects if this principle is violated.

Y Ltd. is a bank functioning in India. It is planning to diversify into insurance business. Lately, the government of India has allowed private sector to gain entry in the insurance business. Previously, it was the prerogative of LIC and GIC to do insurance business. But now with liberalisation of the economy and to make to start insurance business under the regulation of Insurance Regulatory and Development Authority. Y Limited plans to recruit high quality employees and agents and exercise effective direction to capture a substantial part of life and non-life insurance business.(a) Identify how the company can supervise its employees and agents effectively.(b) What financial and non-financial incentive can the company use for employees and agents separately to motivate them?(c) How can the company ensure that higher order needs, i.e., the esteem and self actualisation needs are met?(d) Give a model of formal communication system that the company can follow. Identify the barriers in this model. How can they be removed?

Sanchit, after completing his entrepreneurship course from Sweden returned to India and started a coffee shop ‘AromaCoffeeCan’ in a famous mall in New Delhi. The speciality of the coffee shop was the special aroma of coffee and a wide variety of flavours to choose from. Somehow, the business was neither profitable nor popular. Sanchit was keen to find out the reason. He appointed Sandhya, an MBA from a reputed college, as a Manager to find out the causes for the same.
Sandhya took feedback from the clients and found out that though they loved the special unique aroma of coffee but were not happy with the long waiting time being taken to process the order. She analysed and found out that there were many unnecessary obstructions in between which could be eliminated. She fixed a standard time for processing the order.
She also realised that there were some flavours whose demand was not enough. So, she also decided to stop the sale of such flavours. As a result with in a short period Sandhya was able to attract the customers.
Identify and explain any two techniques of scientific management used by Sandhya to solve the problem.

Explain any four points of difference between ‘Marketing’ and ‘Selling’.

Name any two important characteristics of management.

Distinguish between leaders and managers.

Shreyskar runs a locks manufacturing factory. He wants to expand his business. For expansion, he contemplates to enter into the manufacturing of locks for cars as an ancillary company. By doing this, his company will be able to provide many tory and why? State any five advantages of this organisational Structure.

‘Supervision is not at all required in an organisation’. Do you agree? Give two reasons in support of your answer.

Explain ‘New Industrial Policy’ and ‘New Trade Policy’ as economic changes initiated by the Government of India since 1991?

Aditya Khosla, the Managing Director of ‘D.L.W. Ltd.’ and Rajesh Puri, the Finance Manager were discussing about avenues of investing the idle funds of the company. Aditya Khosla was of the opinion that money should be invested in the capital market whereas Rajesh Puri, being more conservative, felt that it would be better if the investment was made in the money market. Since the economy was buoyant, the Managing Director convinced Rajesh that they should take advantage of it and invest in the capital market to get good returns. Ultimately it was decided to invest the idle funds in the capital market.
i. What kind of instruments should the company buy?
ii. Why is the capital market expected to give a better return in a buoyant economy? State the reason.
iii. Why and how safe are the securities in this market as compared to the money market?