Question
Explain group polarisation.

Answer

Group polarisation is strengthening of the initial position after group discussion which result in taking extreme positions i.e. from very weak to very strong decisions Due to 3 reasons.
  • In company of like minded people, one finds favour for ones viewpoints.
  • One finds validation by public–bandwagon effect.
  • Leads to perception of people as in-group, which results in conformity, thereby strengthening the views.

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