Planning — Business Studies STD 12 Commerce — Question

Explain how:

1. Adaptation to change.
2. Effective administration, make organising important.

Arundhati has been promoted to the post of Marketing Division Head of a soft drink company. Identify the level of management at which she will be working henceforth. State any four functions that she will have to perform at this level.

‘Apna Ghar/ a company dealing in consumer durables, plans to increase the sale of its products by 25% around Diwali this year. Moreover, in order to cash on the implementation of the seventh pay commission by that time, which is likely to raise the income of 47 lakh serving employees of the Central government and 52 lakh pensioners, the company has created 30 advertisement films which will be aired across 85 national and regional channels until Diwali.
In context of the above case :

1. Identify the two different types of plans that ‘Apna Ghar’ proposes to implement by quoting lines from the paragraph.
2. Distinguish between the two types of plans as identified in part(i).

What is marketing? What functions does if play with process of exchange of goods and services? Explain.

Race Tech Ltd. is one of the top IT companies in India. The company does mass recruitment each year from different colleges offering fresher level job to the final year students. This helps in recruiting the brightest and the best available talent in the educational institutions.
In context of the above case :

1. Identify the source of external recruitment adopted by the company.
2. Explain briefly any three advantages of using the external sources of recruitment.

Enumerate any three functions of a General Manager.

How do values affect business enterprises?

Explain the following as factors affecting Financing Decision:
i. Fixed operating costs and
ii. Cash flow position of the company

Sanchit, after completing his entrepreneurship course from Sweden returned to India and started a coffee shop ‘AromaCoffeeCan’ in a famous mall in New Delhi. The speciality of the coffee ship was the special aroma of coffee and a wide variety of flavours to choose from. Somehow, the business was neither profitable nor popular. Sanchit was keen to find out the reason. He appointed Sandhya, an MBA from a reputed college, as a Manager to find out the causes for the same.
Sandhya took feedback from the clients and found out that though they loved the special unique aroma of coffee but were not happy with the long waiting time being taken to process the order. She analysed and found out that there were many unnecessary obstructions in between which could be eliminated. She fixed a standard time for processing the order.
She also realised that there were some flavours whose demand was not enough. So, she also decided to stop the sale of such flavours. As a result with in a short period Sandhya was able to attract the customers.
Identify and explain any two techniques of scientific management used by Sandhya to solve the problem.

Explain the importance of interview in the selection process.